No. 262, Jan. 22-28, 2004

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MEDIA WATCH





To read an article, click on the headline.


When are Nazi
comparisons deplorable?
For Fox News, only when Republicans are the target

Women demand gender
equality in media

CBS cuts MoveOn, allows White
House ads during Super Bowl

 



When are Nazi comparisons deplorable?
For Fox News, only when Republicans are the target

Jan. 16 -- The controversy over comparisons between George W. Bush and Adolf Hitler in two ads submitted to the anti-Bush ad contest run by the online activist group MoveOn.org says less about the state of left discourse than it does about the double standards at Rupert Murdoch’s News Corporation.

News Corp’s Fox News Channel started the controversy on January 4, airing Republican National Committee chair Ed Gillespie’s complaint about the Bush/Hitler comparison. “That’s the kind of tactics we’re seeing on the left today in support of these Democratic presidential candidates,” Gillespie charged, calling such tactics “despicable.”

The whole next day (1/5/04), this was a major story on Fox News Channel. John Gibson asked, “What about the hating Bush movement, the MoveOn.org and George Soros sponsoring these ads that compare Bush to Hitler?” — before being corrected that the ads were not sponsored by MoveOn (or Soros, a funder of the group), and were taken down in response to complaints.

Sean Hannity accused a guest: “You guys on the left are going so far over the cliff. You’re making comparisons to the president and Adolf Hitler.” Republican pollster Kellyanne Conway said on Hannity’s show, “This is the hateful, vitriolic rhetoric that has become the Howard Dean Democratic Party.” Bill O’Reilly cited the ads as evidence that “right now in America the Democratic party is being held captive by the far, far left.”

It should be noted that however hyperbolic, comparisons to Hitler and fascism are not unknown in the American political debate. Rush Limbaugh has routinely called women’s rights advocates “femi-Nazis,” and references to “Hitlery Clinton” are a staple of right-wing talk radio. Republican power-broker Grover Norquist on NPR (10/2/03) compared inheritance taxes to the Holocaust.

Closer to home for Fox News, on the very same day that Gibson, Hannity and O’Reilly were talking about the Hitler/Bush comparison as evidence of the left’s extremism, a column ran in the New York Post that described Democratic presidential candidate Howard Dean as a follower of Josef Goebbels, referred to him as “Herr Howie,” accused him of “looking for his Leni Riefenstahl,” called his supporters “the Internet Gestapo” and compared them to “Hitler’s brownshirts.”

The New York Post, like Fox News Channel, is part of News Corporation, Rupert Murdoch’s conservative media empire. And this piece wasn’t just put up on the Post’s website as part of a contest—it was written by a right-wing commentator who frequently appears in the Post’s pages, Ralph Peters, and selected for the op-ed page by the Post’s own editors. So it’s more than a little embarrassing that these blatant Nazi comparisons were being made in the Post while the paper’s corporate sibling was denouncing such comparisons as a sign of derangement.

So what did the Murdoch organization do? Fox appears to have completely ignored the Post’s own Nazi analogies—there’s no reference to the column whatsoever in the cable channel’s transcripts. And the New York Post seems to have sent the column down the memory hole—clicking on a link that used to go to Peters’ story gives you a “page not found” message, and the text isn’t found in the Nexis media database. (Ironically, in light of this Orwellian disappearing act, the column also compared Dean to Big Brother.)

In the interview that started the brouhaha, the RNC’s Gillespie was asked if he would oppose similar attacks on Democrats. He replied: “If they stoop to the kind of despicable tactic like morphing a candidate into Adolf Hitler, yes, absolutely, I will tell you right here on the air. Have me back if any organization does that, I would repudiate it.”

The same organization that interviewed him did that, through another of its branches, the very next day. So far, Fox News hasn’t had him back on to condemn the New York Post.

Source: Fairness & Accuracy In Reporting

Women demand gender equality in media

Gaborone, Botswana, Jan. 13- Despite the growing number of women choosing a media career, very few are in decision-making positions, a situation the recently formed Botswana Media Women Association (BOMWA) aims to correct. “In the leadership positions we have not reached 30 percent representation because media remains male-dominated at management levels,” said Shollo Phetlhu, BOMWA chairperson and acting general manager of Botswana TV (BTV).

“The media sets the agenda and is the mirror through which the country looks at itself. We therefore feel that the role of the media in nation building cannot be complete without the active participation of women,” she said. Although Botswana has the highest proportion of women print media practitioners in Southern Africa -- 41 percent compared to the regional average of 22 percent -- women continue to complain about entrenched gender imbalances. Challenging the media, using its own codes and standards, is a strategy BOMWA intends to exploit.

“Our women need to be empowered in the area of training, to keep abreast of development, because media is dynamic. For example, BTV women no longer have to carry heavy equipment and can use small, portable, and up-to-date cameras,” commented Caroline Phiri-Lubwika, information officer at the Botswana chapter of the Media Institute Southern Africa (MISA).

“This helps to break down barriers for women wanting to take up challenging jobs,” she added.

Phiri-Lubwika said giving women a voice through the national media was also vital.

“In every society women and children suffer the most, so it is very important to allow them to be able to air their grievances. A male-dominated management is unlikely to understand problems experienced by women,” she explained. A recently released Gender and Media Baseline Study conducted by MISA and Gender Links, a Southern African NGO promoting gender equality, examined a total of 25,110 news items produced during September 2002, and made some startling findings.

The study found that news in Botswana, in all mediums, is told primarily through the voices and perspectives of men. BTV had the highest number of women sources (24 percent) and the private newspaper, Mmegi, the lowest (seven percent). There were no women’s voices cited in the reporting categories of science and technology, crime, agriculture and religion. Women only make an appearance in stories related to gender violence.

“There is a stereotype in the minds of decision-makers - women cannot cover some areas such as politics and sports. We are expected to cover issues related to entertainment and courts,” said Mmegi journalist, Shirley Nkepe. “They think that because you are a woman journalist, you are best used as a sexual object or a vehicle for their opinions.” Phetlhu noted: “Our organization is open to men because we want to enroll men who are sympathetic to women’s issues. Men should not feel threatened, because we are not saying we want to take their positions.”

Source: IRIN

CBS cuts MoveOn, allows White House ads
during Super Bowl

By Timothy Karr

New York, Jan. 17— The nearly 100 million viewers expected to tune in to next month’s Super Bowl on CBS will be served up ads that include everything from beer and bikinis to credit cards and erectile dysfunction.

They will also see two spots from the White House Office of National Drug Control Policy. What’s missing from America’s premiere marketing spectacle will be an anti-Bush ad put forth by upstart advocacy group MoveOn.org. The group had hoped to buy airtime to run “Child’s Pay,” a 30-second ad that criticizes the Bush administration’s run-up of the federal deficit.

CBS on Thursday rejected a request from MoveOn to air the 30-second spot, saying “Child’s Pay” violated the network’s policy against accepting advocacy advertising, a company spokesperson told reporters.

At the same time, CBS is allowing ads placed on the docket by the White House’s anti-drug office. For the third year in a row the White House has paid between $1.5 and $3 million each for 30-second spots during the broadcast. The 2004 ads, produced for the White House by Ogilvy & Mather, are expected to convey a message similar to their previous Super Bowl spots. While CBS would not reveal the content of the upcoming ads, previous White House Super Bowl spots drew a controversial link between casual drug use and the financing of global terrorists.

Writing about the previous ads, LA Weekly media critic Judith Miller reported that their message plays well into Bush’s anti-terror campaign because it keeps ordinary citizens under siege and the war on terror central in their minds — an objective which in 2004 serves the president’s re-election strategy well.

CBS does not consider the White House ads to cross the line of advocacy. “We are fallible human beings who do not have Solomon-like wisdom but try to make rational decisions based on the ads we receive,” Martin Franks, executive vice president of CBS told MediaChannel. “Taking into account the deep pockets in play in this election, we don’t want to appear to favor one side over the other.”

MoveOn is now working the “back channels” at CBS, either via local affiliates or through others within the network to get “Child’s Pay” on during the Super Bowl this year, said Wes Boyd, MoveOn co-founder.

Boyd claimed that the networks do place advocacy ads during the Super Bowl. Moveon.org worked with Washington’s local ABC affiliate WJLA in 2003 to air “daisy” — an ad based on the famous Lyndon Johnson 1964 campaign commercial — which urged President Bush to let the UN Iraqi inspections work.

“It’s not clear to me that the White House ad is a PSA as opposed to advocacy ad,” Boyd said. “This is about CBS and where they draw the line. It’s very arbitrary and capricious when certain ads are accepted while others are not. The networks don’t reveal their guidelines leaving the public unaware of the process.”

Franks would not comment when asked about previous White House Super Bowl ads that equated the war on drugs to the war on terror. These ads appeared in 2002 on the Fox network, which aired the NFL championship that year, and in 2003, on ABC.

Franks would not reveal the content of the White House ads planned for CBS’ February 1 broadcast. As a matter of policy CBS does not comment on ad submissions in advance of broadcast, Franks said, adding that there is “a thorough vetting of every ad that appears on CBS. End of sentence.”

MoveOn.org has run afoul of Viacom, CBS’ parent company, in the past. In February 2003, the grass-roots advocacy group solicited donations from its email members to raise $75,000 to place an anti-war ad on billboards in four major American markets. The group claims that they raised the amount from members in two hours. When they approached Viacom Outdoor — a division of Viacom and the largest outdoor-advertising entity in North America — the company refused to post the ads, according to MoveOn.

In March 2003, MTV, another Viacom-owned entity, refused to accept a commercial opposing war in Iraq, citing a similar policy against advocacy spots that it says protects the channel from having to run ads from any cash-rich interest group whose cause may be loathsome. “The decision was made years ago that we don’t accept advocacy advertising because it really opens us up to accepting every point of view on every subject,” Graham James, a spokesman at MTV told the New York Times. The youth-oriented music station regularly airs recruitment ads for the U.S. Army.

According to Adage.com, Super Bowl 2004 will also include product spots for AOL, Bayer and GlaxoSmithKline, Daimler Chrysler, FedEx, FritoLay, GM, H&R Block, Monster WorldWide, the NFL, Pepsi Cola, Philip Morris, Procter & Gamble, Sony Pictures, Touchstone Pictures, Universal Studios, Visa USA, and Warner Brothers.

A survey of 1,000 adults conducted last year by Eisner Communications found that 14 percent of those viewing the Super Bowl watch just for the ads.

Timothy Karr is Executive Director of MediaChannel and Director of Media For Democracy, MediaChannel’s 2004 citizens’ initiative to monitor media coverage of the presidential elections.

Source: MediaChannel.org